How to Facilitate Competition in Sales Team
A business may have several goals which it targets but the primary purpose is profit making, and the best way to make profits is to ensure that the company sells its products as much as it can within the limits of its production capacity. Investing in an incredible sales staff is no doubt a prerequisite for achieving maximum profits. However, as a proprietor, you should not only focus on sales team competition to improve the productivity and sales of the team. We can take a look at some ways other than competition used to increase the productivity of sales team.
Get rid of non-performers – It is better to have a small team of highly performing individuals than to have a large group which has several unproductive workers. No amount of training and mentoring would change their performance. Do not waste more time and resources but it is best to advise them that the job is not suitable for them. This way, you will save the company resources that could be spent on salaries of unproductive workers.
Teach the top performers – Make use of high performing sales individuals by giving them extra training so that they sharpen their skills and continue serving the company by delivering in their sales mandate.
Provide a conducive atmosphere – Give direction to the sales team. Facilitate the sales team with materials that they require so that their work is made easier and enjoyable and they will be motivated. Give them a conducive environment to do their jobs best.
Insist on total accountability – Every person in the sales team is responsible for their actions in their daily work and results. There is little or no blame game when there is accountability.
Assist the sales team to become better – You can achieve this by helping them to use their time wisely and increase their productivity. Time is an irreplaceable resource and using it correctly in sales can work miraculously to your advantage. Assist them in making sales plans which are essential in achieving profits.
Have a joint agreement on sales targets – Do not set goals for the sales team but rather have a unanimous agreement with the team on reasonable targets which are achievable within certain time intervals.
Sales information reporting – Sales information is vital for monitoring the business performance, and you must insist on timely reporting of sales information to have it. Reports have information which you can use to make informed decisions which can influence various sections of the firm. Information on sales can affect the production operations and marketing activities, and it should also have information on business competitors.
Through proper facilitation, the sales team will continuously improve their performance. Do not forget to reward best performing team. If you consider the above factors, you will have an incredible sales team which you can count on to improve your sales and gain profits.